Sweet tooth?
I love sweet things, especially ice cream. It is a rare occasion that you find someone who does not enjoy the refreshing taste of ice cream. The options are unlimited allowing you to find the one flavor that hit’s the sweet tooth. I decided to go with three different ice cream brands for this journal entry.
This is the Ben and Jerry’s logo. It is very simple and clean to the eye using only three different colors; white, yellow, and black. The color harmony is monochromatic. The black background on the bold font with a slight border of yellow allows the text to pop out of the logo. The logo is the actual name of the two men who created the business.
This is the Baskin Robbins logo. I love this logos font and how it tilts, rather then being straight. The color harmony is analogous. The pink and blue colors are very closely related to each other on the color wheel. This logo name was also created by using the last names of the two men who started the business.
This is the dippin’ dots logo. This logo uses the most colors out of the three that I have chosen to analyze. I also like how they use the tagline “ice cream of the future. “I think it adds character to the logo and tells the customer what their ice cream is about. The color harmony is double complementary. The complementary pairs would be pink/blue and yellow/green. The logo represents how the ice cream also look. It has the name in the center of the circle of “dots.”
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